About Creative Crafts Group

ABOUT Creative Crafts Group

Creative Crafts Group, LLC was formed November 2006 by the purchase of the Crafts Group from PRIMEDIA, Inc. by Sandler Capital Management. Creative Crafts Group consists of a diverse mix of traditional magazine publishing, online and digital media, multiple consumer and trade events, merchandising as well as domestic and international product licensing. Creative Crafts Group’s foundation is built on eleven leading consumer magazine titles with a combined circulation of 1.2 million, and two trade publications. Creative Crafts Group’s consumer magazines are household names and market leaders providing content and community resources for scrapbooking, paper crafting, quilting and sewing. The publications are Creating Keepsakes, Simple Scrapbooks, Paper Crafts, Digital Scrapbooking, Quilter’s Newsletter, McCall’s Quilting, Quiltmaker, McCall’s Quick Quilts, Quilter’s Home, Sew News and Creative Machine Embroidery. Creative Crafts Group’s trade publications are Craftrends and Memorytrends.

Creative Crafts Group is, without a doubt, the most significant publisher of quilting, sewing, and scrapbooking magazines. Our titles were the first for all three, and they continue to reach more people engaged in these activities than any of our competitors. And we continue to develop new magazines to engage a broader audience.

BUT THE MAGAZINES ARE JUST ONE ELEMENT IN OUR CONNECTION

We connect with our audience through numerous means. For example, we offer events and education that are highly regarded in scrapbooking, paper crafting, sewing, and quilting. We’ve also had great success online, and we’re substantially expanding and improving our online offerings and communities, creating more real-time dialogue, meaningful interactivity, online education, and high-quality multimedia content. The multi-faceted connections we create are invaluable to our readers, as well as to those companies that supply the materials, instruction, and other items necessary to do what our audiences love to do.

SO IT'S NO SURPRISE THAT OUR CONNECTION IS DEEP.

For our audiences, we’re not merely the people who print and distribute magazines. We are, in fact, an indelible part of their community. We have people who’ve subscribed with us for decades, others who consider us an integral part of their world. In short, we matter to the people who sew, quilt, and scrapbook—and that’s because they matter to us.

SHARE OF ADVERTISING IN OUR MARKET

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Why are we the top publisher in our industry? Because we...

inspire

Our artistic and instructional insight inspires and empowers those who find a creative outlet and personal fulfillment in scrapbooking, sewing, or quilting.

connect

Our publications, events, and other points of contact connect quilters, scrapbookers, and sewers to one another and to their community, and our passion about the subjects ensures that the connections are real and meaningful.

enrich

We enrich our readers’ lives by helping them connect deeply with their families and family stories, by providing them with skills and inspiration that enhance their well-being, and by engaging them in a supportive community.

QVC® is a registered service mark of ER Marks, Inc.

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